If only choosing a paint color was as easy as one and done. With the full color spectrum in mind, there are thousands of colors on the color wheel, but just a few can take the claim as a bona-fide best seller. If you're in between which shade of white or gray to use, or like us and curious about what others are loving to use in their home projects, Benjamin Moore shared their top-selling shades with us.
Classic neutral shades continue to reign supreme, but there are a few vibrant hues for those that are just as inspired by a splash of color as we are. For your next color project, these colors are a smashing success as your main color, as an accent, and even on cabinets, doors, and more. Experience the most-popular Benjamin Moore paint colors for yourself, below.
Looking for more color inspiration? When it comes to paint, we've rounded up tons of ideas from dreamy colors for your bedroom to paint colors for overhauling your kitchen with color, and if course, we're keeping up with the latest color trends.
Top Overall: White Dove OC-17
No surprise that Benjamin Moore's top-selling shade, White Dove, is a classic, softly shaded white, as seen in our U.S. editor Kaitlyn's former Michigan lakehouse above. The light and luminous hue works on all surfaces as a focal point as well as on moldings and trim. Kaitlyn's favorite shade of all time, also a white, Simply White OC-117, is another best-seller according to Benjamin Moore.
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Top Blue: Hale Navy HC-154
It's hard to resist a true navy hue. The deeply saturated Hale Navy brings maximum impact on cabinetry, doors, woodwork, or even as an accent wall. Looking for more Hale Navy inspo, just take a search through Instagram. If there's a color that has found social media fame, it's Benjamin Moore Hale Navy, where you'll find countless examples of the inky blue hue, like in this gorgeous nautical-inspired powder room in Panama City Beach from Summer on the Coast where Hale Navy gets the shiplap treatment.
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Top Neutral: Revere Pewter HC-172
Revere Pewter, a light gray with warm undertones, is one of the most popular Greige (a mix of gray and beige) options on the market, and a few years ago it was one of those styles that realtors claimed a coat of the color on your walls would help your home sell. Depending on your lighting, the classic and calming shade can take on more of a gray or a beige, but we can all agree it looks fabulous in this particular farmhouse-influenced home.
Some describe the color as muddy (or earthy) due to its warm undertones, so if you're looking for a crisp, cool gray, you'll want to look to Benjamin Moore's other popular colors like Gray Owl.
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Top Green: November Rain 2142-60
November Rainis categorized as a green, but it's definitely more of a neutral paint shade with very subtle green undertones and part of Benjamin Moore's Off-White collection. People love it because it tends to change color in the lighting, leaning more taupe and sometimes more green. See it above in the bedroom of Elizabeth Burns of EDB Designs, where it creates a calm and serene environment and makes the white coverlet look even brighter.
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Top Pink or Red: First Light 2102-70
Light and airy First Light was actually Benjamin Moore's pick as the color of the year in 2020, for its rosy color that signified potential. The optimistic color is not just for a nursery, but your whole home. Splash First Light across a wall, as an accent, and we even love to see it as your home's front door.
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Top Yellow: Hawthorne Yellow HC-4
Benjamin Moore refers to the buttery Hawthone Yellow as a historical color that is inspired by traditional North American architecture in the 18th and 19th centuries, but it's still just as beautiful and fresh in contemprorary designs today. We love that the soft color is both calming and cheerful, making it perfect for sunny kitchens or a child's room. It's also even extremely popular as an exterior color—we're talking whole home Hawthorne Yellow.
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Top Black: Black 2132-10
Black 2132-10 is as basic and essential as it gets when seeking a true black paint color. Whether you're bold enough to paint an entire room, go for a pop of drama with black moldings, or again, we love the focal point of a black door or even fireplace. Black is timeless, tried, and true, and if you've been holding out on black, we're pretty sure this living room inspo will change your mind otherwise.
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