Like most people, we're guilty of assuming big-brand companies have better-quality products than their smaller counterparts – whether that's clothes, jewellery, or even food.
So when it comes to big-ticket items like a new house (it doesn't get much bigger than that, after all), it's no surprise that most of us look to the bigger house-build firms to get the job done.
But research from the Federation of Master Builders (FMB) suggests that opting for small and medium-sized (SME) companies could get you a higher-quality build than the big-name alternatives.
The research shows that, among people who have bought a new-build home in the past five years, twice as many people (36 per cent) say they're 'very satisfied' with the quality of their house if purchased from a SME house builder, compared with those whose home was built by one of the top 20 large builders (17 per cent).
Brian Berry, chief executive of the FMB, said: 'There is a popular misconception that new build homes are poor quality compared to period properties that were built to last. Small local house builders, who hang their hat on delivering high-quality new build homes, find this view immensely frustrating.
'This research draws a clear distinction between what is being delivered by SMEs and what is being delivered by larger firms. For a small, local builder, reputation is everything. They will typically reside in the same community that they’re building in and are therefore doubly motivated to deliver a high quality product that the home buyer will love. Furthermore, SME building firms are more likely to work with a small team of broadly skilled tradespeople.'
Maybe it's time to think outside the box and go local for your next building project.
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Formerly deputy editor of Real Homes magazine, Ellen has been lucky enough to spend most of her working life speaking to real people and writing about real homes, from extended Victorian terraces to modest apartments. She's recently bought her own home and has a special interest in sustainable living and clever storage.