H&M's collab collections just keep getting better and better. This week they announced a very exciting new launch with Belgian fashion designer Diana von Furstenberg! What a dream team.
If you are familiar with Diane von Furstenberg's designs you won't be surprised the new collection is going to be all about expressions of personal style in the home, so we are expecting it to be big on patterns and colours. Unfortunately for us fans, we are going to have to wait until next spring, but we do have a bit of a sneak peek below to give you a taste of what is to come...
Diane Von Furstenberg founded her fashion line back in 1972. It has grown hugely during the decades and is now a global luxury fashion brand synonymous for its bold and creative approach to colour and print. Famous for her stunning wrap dresses in her signature prints, Diane offers a range ready-to-wear and accessories. And this is what’s exciting about the collaboration as her vast archive of prints, together with her life experiences as a successful and creative woman are going to be teamed with the world of H&M HOME! Spring 2021 can not come soon enough!
The new collection will include vases, cushion covers, blankets, candles and more! ‘I’m thrilled to be collaborating with H&M HOME, especially since I have such a passion for interiors. The home is both a relaxing and empowering place where you can really ‘own’ a look or feel. With this collaboration, I want people to take charge of their home decor. The only rule I have is that your home should reflect who you are. The main point is to create a space that you’re incredibly comfortable in and is a true expression of your personality.’ says Diane von Furstenberg.
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Sophie has been an interior stylist and journalist for over 22 years and has worked for many of the main interior magazines during that time both in-house and as a freelancer. On the side, as well as being the News Editor of indie magazine, 91, Sophie trained to be a florist in 2019 and launched The Prettiest Posy where she curates beautiful flowers for the modern bride.
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