As an interiors writer, I’m always on the lookout for different brands to support. Whether it’s women-owned ones or queer-owned ones, I like to make sure I’m making a conscious effort to shop at stores that truly deserve the spotlight.
Supporting LGBTQ+ designers is especially important because by placing queer-created works in our homes, we can showcase the wonderful talents of these communities. This is also much better than shopping at big brands that just say they’re supporting LGBTQ+ people, as you know exactly who your dollar is going to.
I’ve rounded up a range of different LGBTQ+-owned homeware brands and hand-selected a buy from each that would look so cute in any home. These cover everything from established brands with big names, right up to smaller ones that deserve love, too.
If you’re looking to give your home a glow-up, scroll on down for nine queer-owned home brands to get on your radar ASAP...
9 LGBTQ+ home brands to shop and support, plus buys under $100
These queer-owned and LGBTQ+-loving homeware brands all have bags of charisma, uniqueness, nerve, and talent.
The prices below were correct at the time of publishing this article.
So ribbed
Price: $55
Funky ceramics are such a cute way to liven up a space, and Mud Witch’s are brilliant, bright shapes that celebrate diversity and imperfections. It's owned by Viviana Matsuda, who is a queer Japanese/Mexican artist from San Francisco. This pink mug is a gorgeous example of its playful designs and would make such a beaut coffee table addition.
Dot to dot
Price: $40
Helmed by Gabriel Cohen and Giovi Signorile, design studio Fredericks & Mae specializes in giftable decor that’s majorly dazzling. This multi-colored board is bold without being too OTT and is seriously versatile too. Place it on your bar cart, use it as a cheeseboard, or even slice up li’l fruit and veggies on it. It also does similar boards in red, yellow, blue, and green, FYI.
Dreamy drying
Price: $30
A queer-led business based in Hudson, NY, this team of artists and creators believes in creating interior pieces that are as beautiful as they are ethical. I love using towels as decor, and this colorful hand towel is a fabulous way to brighten up any kitchen or bathroom. Handwoven in partnership with weavers in Guatemala, it dries super quickly and gets softer with time, (as all the best towels do, IMO).
Sea chic
Price: $48.95
Owned by Mackenzi Farquer, Lockwood sources unique decor, stationery, lifestyle goods, and beauty products. It has stores across New York City, but if you can’t make your way to the Big Apple, you don’t need to stress as it has a brilliant online store. I’m so into mermaidcore RN, and this shell vase — which comes in pink or blue — is a beautiful way to bring that trend into your space without going full-on Disney.
Fruity fragrance
Price: $48
Fashion veterans and partners Matthew Herman and David Kien co-founded this beaut brand that creates home fragrances and body fragrances which are fluid, essential, and also accessible. Rhubarb is one of my fave scents, and this candle has all this, plus notes of white birch, lush ivy, and wild fig. One reviewer even said, “If god made a candle... she'd want it to smell like this.” If that isn’t high praise, IDK what is.
Pride pillow
Price: $48.50
OK, I need to get myself down to Oklahoma STAT, as Common Dear has an in-person store that serves all the rainbow and glitter realness. Not only is Common Dear queer-owned, but it also curates women-owned, LGBTQIA2S+ owned, Black-owned, and Latinx-owned brands that care about empowerment. It has so many stunning pieces, but this vibrant rainbow pillow has to be my top pick.
Casual luxury
Price: $59.99 for 6pcs
You may recognize this name, as Nate Berkus regularly gave out design tips and design makeovers on The Oprah Winfrey Show. You can give your own apartment a Nate-style glow-up with his Nate Home range, which has organizational wares, bedding, towels, and more. The rice-weave texture and timeless color of this towel set are elegant AF, and as a bonus, it’s OEKO-TEX® Standard 100 certified.
Spread the love
Price: $85
Modern American glamor, come through. Potter, designer, and author Jonathan Adler is known for his luxe and livable designs that are bold and joyful, all while being thoughtfully crafted. Trinket trays are so fab for keeping track of keys and jewelry, and this heart one will make spotting those tiny items even easier. I’m obsessed with the lettering, and think the gold finishes the whole thing off gorgeously.
Waves for days
Price: $55.99 per roll
I’m not gonna lie — my fave part of Queer Eye is always watching Bobby Berk’s revamps. Sure, Antoni can make you some guac, but Bobby can transform your whole damn house. His hip, urban luxury aesthetic is so stylish, and you can bring that into your own home with this wiggly wallpaper, which is also peel-and-stick. If you want a pattern that adds subtle drama, this would look great as either a statement wall or all over the room.
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Hi there! I’m the former content editor at Real Homes and I'm now a freelance journalist.. I've been a lifestyle journalist for over five years, previously working as an editor across regional magazines. Before this, I graduated from Nottingham Trent University a degree in journalism, along with an NCTJ gold diploma. For Real Homes, I specialized in interior design, trends and finding the best viral buys.