Zoella and Etsy are collaborating – and we love the results

Want to grab yourself fabulous limited edition homewares from the brand new Zoella x Etsy collection? Curated by Zoe Sugg and her team and featuring nine UK sellers, the range launches today, 10 August 2020. Our advice? Get in quick because these beautiful buys won’t hang about. 

The collection features 20 items including cushions, prints, a tote bag, candles, notebooks, cards, plant pots, tea towels and a make-up bag. In a colour palette of blush pink, navy, jade and mustard, they’ll make rooms look warm and inviting – as well as bang on trend. 

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The designs come at brilliant prices, too, so we reckon you really should treat yourself. Cushions are £35 each; it’s £45 for a medium-sized plant pot and £30 for a small; and the pure soy wax candle costs £40 for home size and £20 for travel size. 

Take a look at some of the fabulous buys on offer, and remember the Zoella x Etsy collection is only available while stocks last so don’t hang about if you want these lovely designs in your home.

So why did Zoe and Etsy work together? Zoe says, ‘It’s a brand I’ve loved for a long time. I’ve always enjoyed having handcrafted items in my home, adding joyful touches, so it seemed like a natural fit. The whole process was so fun – these sellers are so creative. And I can’t wait for everyone to see the collection!’

The nine UK Etsy sellers are Alphabet Bags, Atelier Stella Ceramics, Elley Home, Elizabeth Rachael, Megan Louise Ceramics, Oh, Laura, That Charming Shop, The Lovely Drawer and VENT for Change. Each of them worked with Zoe to create the collection, collaborating on colours and trends.

Zoe is passionate about supporting small independent sellers. She says, ‘When you shop independent and locally, you are supporting someone's dream, someone’s creative passions and projects. You can come across the most incredible unique and interesting items that retailers just wouldn’t offer.

‘You are also benefiting and contributing to the community by choosing to spend your money with an independent business. Living in Brighton, there are loads of amazing brands and businesses so we are completely spoilt for choice and having Etsy available to shop this way online is why I love it!’

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